The world’s top five largest shopping malls are now located in Asia. However, does the size of a shopping mall still matter today in the face of formidable challenges? People are always looking for novel experiences that go well beyond traditional shopping; the rise of digital technologies has led to an increasing swing to e-commerce; and the development of urban commercial capacity is fast reaching its saturation point. In addition, diversified retail brands can be seen everywhere in China, and even brand homogeneity in various shopping malls is sharply competitive. The question that now arises is whether the leasing capacity of shopping malls is still the core competency of developers and mall owners.
A slew of dramatic changes in China is forcing commercial real estate developers to rethink how they conceptualise and operate their properties:
- How large should the capacity be of the shopping mall in a commercial project?
- What is the real function of the next generation shopping mall?
- How do O2O technologies influence traditional offline business models?
- How to leverage on the public space of shopping malls to turn it to new consumption points?
- How to reshape consumer expectations, and get the stores to adapt in order to meet these expectations?
- How to change the role that high-density urban areas play in people’s lives?
Standing in the Future, Thinking Now
APCREC7 will address these 6 biggest problems that currently face the industry. With the theme “standing in the future, thinking now”, it will aggregate top think tanks in the industry to expound along the lines of “trend, essence, tool”. They will be bringing up important case studies for brainstorming, and thus forge a way through the bottleneck of challenges.
APCREC7 will be held on 21st-22nd, May in Shanghai Marriott Hotel Luwan. It will gather more than 50 industry heavyweights and 350 industry elites. You will have access to a wide range of domestic & foreign case studies in the industry as well as get to know various approaches to problem-solving.
Taking Trends of Regeneration (Trends of Regeneration)
The first chapter of the forum will have 4 subjects for brainstormimg. They will range from commercial property dimension, O2O big data application, gold proportion of commercial project portfolio and commercial product line layout. 24 top guests from Nielsen, Blackstone, Mapletree, Nan Fung, Tishman Speyer, Baidu, Alibaba Group, Evergrande Real Estate, JD.com, Intime Retail, Fosun Property, China Merchants Property, Poly Real Estate, Sino-Ocean Land, Greenland Group, Sincere Group, COFCO Longfor Group, OCT Group and Zhenro Group will bring to the audience the most timely information & effective strategies.
Exploring Methods to Puzzles (Solutions to Challenges)
The second chapter will analyze 4 hot commercial formats, with 1 overseas case & 1 domestic case for each format.
High management executives from CapitaMalls and Fantasia will share their respective experience with Singapore Lot 1 Shoppers’ Mall &“Colorful” Community B2F Platform.
Winning in Last One Kilometer:
Brainstorming will be centred on Vanke Group, S.F. Express, Maan Coffee, YangGuang Co., Ltd. and Shanghai Zendai Property.
Tourism & Resorts:
Resorts World Sentosa and Chimelong Ecology-Tourism City will be presenting their cases. In addition, “Tourism Business: Destination New Landmark” will be discussed by Franshion Properties, Shanghai Disney Resort, Antaeus Group, Wilson Associates and CITIC Real Estate.
Urban Regeneration & TOD Hub:
Singapore Clarke Quay, Hangzhou Clean-River Street, Changi Airport & Hongkong MTR will be presented.
Optimizing Tools During Moving (Optimizing During Transition)
This final chapter will explore two kinds of innovation mode: project upgrading & retail innovation.
Hongkong Hysan Place and Foshan Incity will be the models presented. After that, decision makers from CP Modern Living Group, China Resources Land, Swire Properties, New World Department Store, and Shui On Land will be speaking. They will illustrate that differentiated designs and structures are increasingly important since they will help malls blend in better with their surroundings.
Companies like JASONWOOD, Starbucks, Fangsuo Commune, Club Monaco, Walmart, Seahood, Fengguo and Cinema City will discuss the 3 biggest creative retail formats: experience, big data & cross-over co-operation.
Apart from exciting forum content, the forum will deeply enhance guests’ interaction experience through online to offline, such as applying related WeChat activities, on-site voting, lucky draw and other leisure & entertainment events.
APCREC7 will gather top-level decision makers from commercial developers, retailers (entry luxury, leisure & entertainment, brand gallery & children format), leading architecture design firms, senior commercial property operation agencies and product, software solution providers.
During the two consecutive days, listen to the latest trend publishing, participate in the discussions, and conduct interactive networking. For more information, please visit the Forum online at：http://www.linver-insights.com/apcrec7/index_en.html.