CHENGDU, CHINA – Global architecture, urbanism and design practice Broadway Malyan has won an international competition to design the ‘Chengdu Creative Centre’ – the first phase of a landmark new urban district in Chengdu, the capital of Sichuan province and a major city in Western China.
The new high-tech business park and mixed use Centre will form the high-profile gateway to the new district which will be named Tianfu New Town.
Drawing inspiration from the local surroundings, the masterplan will create an integrated web of office, retail and green public spaces focused around a statement 110m central tower.
The development will set the tone for the future growth of Tianfu New Town and create a new benchmark for sustainable development in the region by halving current energy consumption standards.
Jeremy Salmon, Shanghai-based Main Board Director at Broadway Malyan, said: “This international competition win is testament to our growing reputation in China for delivering schemes that have a real sense of place and establish successful and sustainable centres in growing cities.
“Our expert design team will now work in close partnership with the wider project team to realise the client’s vision and demonstrate that well-designed urban development in China can create sustainable and environmentally-conscious places.”
Broadway Malyan worked in partnership with Shanghai-based designers the East China Architectural Design & Research Institute (ECADI) and environmental engineers Cundall to beat five international teams in the competition, which was commissioned by the Chengdu Tiantou Real Estate Development Company Limited.
The team’s close partnership and clear design vision were key factors in the competition win and these are now set to benefit the delivery of the masterplan as the project moves forward.
China’s state council has designated Chengdu as the country’s western centre of logistics, commerce, finance, science and technology, as well as a hub of transportation and communication. It is also an important base for manufacturing and agriculture.
A previous survey by the World Bank on global investment environments also identified Chengdu as a benchmark city for investment in inland China.
Distinguished by its global reach with 16 studios across world centres, unrivalled diversity with 500+ design experts and distinctive client focus with over 75% income from repeat business, Broadway Malyan creates world-class and fully-integrated cities, places and buildings to unlock lasting value and deliver a ‘return on design’.