Jewel Changi Airport (Jewel) and Shiseido announced in March 2019 the naming rights partnership of the Shiseido Forest Valley; a wondrous four-storey indoor ‘forest’ which will allow visitors to experience the Japanese appreciation of nature, beauty and art. The partnership will run for a period of three years.
Jewel will have one of the largest indoor collection of plants in Singapore, with about 22,000 square metres of space dedicated to landscaping throughout the complex. The Shiseido Forest Valley will complement Jewel’s wide array of retail and F&B activities, allowing visitors to shop and dine amidst a resplendent indoor forest. Visitors can even take a gentle hike up two cobblestoned walking trails, the East and West Trail, punctuated by idyllic cascading waterfalls and mist clouds.
Ms Hung Jean, Chief Executive Officer of Jewel Changi Airport Devt, shared: “We are delighted to embark on a partnership with Shiseido to present this specially- curated valley that brings to life, the concept of how lush greenery, traditionally found outdoors, are brought to an indoor environment like Jewel. From the gentle cascading falls to the wisps of mist emitted, these are key elements of the unique Forest Valley experience that we have introduced in Jewel for the enjoyment of all our guests.”
Mr Philippe Lesné, President & CEO of Shiseido Travel Retail, said: “The Shiseido Forest Valley embodies the Group’s values of beauty and innovation. This multi-sensory experience inspires a life of meaningful beauty and culture. We thank Jewel for this unique opportunity to engage deeper connections and create memorable experiences for all visitors.”
Made up of more than 900 trees and palms and about 60,000 shrubs, the curation of the indoor forest took concerted effort. Before the installation of the Shiseido Forest Valley, trials were first done in a polytunnel (or hoop greenhouse) to simulate the actual in-Jewel temperature, humidity and light levels. Applying these optimal growth conditions eventually resulted in the dynamic forest experience and selection of plants that visitors will see in Jewel.
The four-storey incline of the Shiseido Forest Valley also influenced the types of flora selected. For example, the shrubs chosen are shade-tolerant and have adapted to space constraints, just as understorey plants have in real forests. Whether dining at spots overlooking the Shiseido Forest Valley or strolling through the trails, visitors to Jewel can expect an awe- inspiring experience when they walk through this climate-controlled space.
The Shiseido Forest Valley was designed by landscaping consultancy PWP Landscape Architecture and in collaboration with project consultant ICN Design.