NIPSEA Group, one of Asia’s leading paint and coatings manufacturers recently launched its second “Trend Beyond Colours”, unveiling nine key colour palettes featured across three inspirational themes: “We Are One”, “New Eco” and “Wonder-Lust.” The nine colours are forecasted to drive utilisation across various industries and applications in 2016 and 2017.
The nine trend colours were curated and handpicked by more than 50 design professionals, colour experts and enthusiasts from all over the Asia Pacific region during the Asia Pacific ChromaZone Colour Forecasting Workshop 2015, organised by Colour Marketing Group (CMG).
“We study and analyse the effects of colours and how behaviour is influenced by colours in Asia to capture the region’s essence,” said Wee Siew Kim, Group CEO of NIPSEA. “We then translate these into nine colours under three themes, to make it easier for our consumers to develop their own stories in the future,” he added.
“We Are One” features modern colours that remind consumers how new age technology and social media are constantly affecting our lives and keeping us connected wherever we are. The second series, “New Eco” celebrates the wonders and simplicity on Nature, bringing consumers back in touch with Nature through the use of stylish yet comforting colours, while “Wonder-Lust” embodies all things YOLO as it explores consumers’ discovery for the perfect balance in life.
Trend Beyond Colours 2016/17 is available for download online. To download or to read it online, visit www.nipponpaint.com.sg/colours/trend-beyond-colours.