To shape the future of office buildings in Singapore, CapitaLand is carrying out a series of pilot initiatives at its headquarters building – Capital Tower to test bed alternative workspaces and provision of new value-added services to its office tenants.
Lim Ming Yan, President & Group CEO of CapitaLand Limited, said, “From premium coworking spaces to online concierge services, we are excited to be piloting these innovations at Capital Tower in Singapore. Using our headquarters building as the test bed for the ‘office of the future’ is a strong testament of CapitaLand’s commitment to offer unprecedented levels of flexibility and convenience to our office tenants. Through these workplace innovation and services, CapitaLand is set to change the way people are going to use office spaces.”
In what is a first for a Grade A office building, CapitaLand will partner Singapore’s co-working space pioneer, Collective Works, to transform the 12th storey of Capital Tower into a premium, high-performance co-working space. Collective Works will also manage the co-working space on behalf of the partnership.
A business space and services provision model which caters to individuals or companies working independently or collaboratively in shared office spaces, the co-working phenomenon began in the U.S. and has spread quickly across other gateway cities such as New York, London, Berlin and Paris followed by Southeast Asia.
In Singapore, co-working is at a fairly nascent stage with a variety of business models. Research of the office market has revealed emerging interest among operators and customers alike for innovative, quality co-working spaces in the Central Business District.
With innovative spatial design and efficient layout plans, the coworking space at Capital Tower spanning approximately 22,000 square feet, has the capacity to house up to 250 companies. Incorporating high-quality IT infrastructure and fit-out, the space will comprise shared work spaces, meeting rooms, private phone booths, huddle rooms, as well as communal pantries and lounges.
Going beyond brick and mortar offerings, CapitaLand has also launched the ‘Just Use’ initiative (https://justuse.com.sg/), which can be likened to an online concierge service that provides both the office and retail tenants of CapitaLand with added value and convenience through an aggregated cross-selling model – a first among landlords in Singapore. In a pilot offered at Capital Tower since December 2015, time-strapped office tenants have tapped on ‘Just Use’ to order meals, consumer products and laundry services from CapitaLand retail tenants.
Lynette Leong, CEO of CapitaLand Commercial Trust Management Limited said, “We are constantly looking for ways to enhance our tenants’ experience and forge a stronger sense of community. With ‘Just Use’, our office tenants get to enjoy the convenience of “shop, save and collect” without having to leave the building. At the same time, the service supports our retail tenants. This symbiosis creates a virtual ecosystem that is only possible with digital technology underpinned by our vast network of office and retail tenants.”