INAX Sets Out for Global Expansion at Milan Design Week
LIXIL Group Corporation (LIXIL), maker of pioneering water and housing products, has unveiled two new INAX bathroom collections for the global market at Milan Design Week 2019.
INAX, which manufactures innovative sanitary ware and artistic tiles, is known for its sophisticated and thoughtful designs and technology. Since it fired up its first kilns in the 1920s, the brand has been at the heart of shaping bathrooms in Japan, including the creation of revolutionary technologies such as Japan’s first shower toilet.
Now, for the first time, LIXIL will give the world a preview of INAX’s global brand and design concept as it unveils its new products before they enter production. The special exhibition invites visitors to experience first-hand the product designs reflecting INAX’s design values and signature elements, which convey Japanese aesthetics in a contemporary style.
These are represented in the new S600 LINE and S400 LINE bathroom collections, eight variations of INAX’s CERAFINE ultra-thin wash basins, which were inspired by Japan’s waterscapes and created specifically for the exhibition, a tile lounge that displays the variety of colors and textures of tiles, along with three inspirational brand movies showcased throughout the installation at the SuperStudio venue between 8 and 14 April 2019.
The event space offers an immersive introduction to the world of INAX, through a number of exhibits spanning the origins of the brand to its most recent concepts, including three short films, which present INAX’s unique approach to design, Japan’s Rituals of Water, and how it transforms everyday life.
“We wanted to create a new bathroom experience that embodies Japan and what it stands for; its culture, traditions, and the everyday rituals of water we go through to purify and transform ourselves. We are excited to now show the world the brand concept of INAX, the look and feel of its designs, and the technology within that enables people to live healthily and comfortably. We invite you to come see INAX at our exhibition in the heart of Milan,” said Yasuhiro Shirai, Japan Design Officer of LIXIL Water Technology.
LIXIL aims to launch the new INAX collections in Australia, Cambodia, China, Indonesia, Laos, Myanmar, New Zealand, the Philippines, Taiwan, Thailand, Vietnam, and other markets starting May 2019.