Hilton announced the signing of Hilton Takayama Resort in partnership with Central Japan Railway Company and its subsidiaries; JR Tokai Real Estate Co., Ltd. and JR Tokai Hotels Co., Ltd.
The JR Central Group currently operates the Hotel Associa Takayama Resort, located in Takayama, a renowned tourist destination in Japan known for its traditional streets, crafts, and local cuisine. The hotel will be rebranded under Hilton’s flagship Hilton Hotels & Resorts brand, marking Hilton’s first entry into Gifu Prefecture. This hotel will continue to be operated by JR Tokai Hotels Co., Ltd., which has cultivated many years of hotel management experience in Takayama.
The interior design of the hotel will be carried out by Hashimoto Yukio Design Studio, with the renovation concept titled, “Art of Mountain Folk”, inspired by the unique shapes and impressions created by the nature and craftsmanship of Takayama. This concept aims to express the beauty produced by the rich nature of Hida Takayama and the Alps, providing a higher quality and more comfortable stay.
As part of this renovation and in addition to the existing 70 square-metre suite rooms, new 90 square-metre suite rooms will be added to the hotel’s total of 283 rooms. Additionally, the hotel will be establishing a new executive lounge that will be available to Diamond members of Hilton’s guest loyalty program, Hilton Honors, as well as guests staying in selected rooms, and a new fitness center, providing high-quality services that will satisfy both domestic and international guests.
“The Hilton Hotels & Resorts brand has been providing innovative products and services for over 100 years, continually evolving to meet the changing needs of our guests and setting the standard for hospitality. In Japan, we currently operate 16 hotels under this brand in both urban and resort locations from Hokkaido to Okinawa. We are delighted to open Hilton Takayama Resort in Hida Takayama, a new destination where guests can experience the beauty of nature, tradition, and history. We are confident that the hotel will offer exceptional hospitality to guests from both Japan and abroad,” said Joseph Khairallah, area vice president, head of Japan, Korea & Micronesia, Hilton.
