First pilot BID outside CBD to create sustainable and healthy communities in Paya Lebar Central
Lendlease, Paya Lebar Square Pte Ltd and SingPost Investments Pte Ltd are pleased to announce the formation of Paya Lebar Central Partnership under the Urban Redevelopment Authority’s (URA) pilot BID programme for the Paya Lebar Central precinct. This paves the way for greater liveability and interconnectedness with the introduction of diverse community spaces for residents and visitors in the East.
The pilot BID programme was launched by URA in 2017 to support efforts by precinct stakeholders to create vibrant districts and attractive public spaces across Singapore.
The first pilot BID to be formed outside the city centre, Paya Lebar Central Partnership will undertake an experience-led approach, focusing on three domains – sustainability, active living and cultural diversity. These will be brought to life under the following three themes:
Eco Change Agents – Paya Lebar Central Partnership will encourage environmental stewardship through eco-events and education. Its community building initiatives will support a resilient and sustainable precinct. Landscaped green spaces in the precinct will also be enhanced to offer lively public spaces for the community to host a diverse range of activities.
Heartbeat Risers – To support active and healthy lifestyles, the trio will collaborate with the Health Promotion Board and fitness partners to organise health and wellness events in the precinct.
Culture Inspirers – Drawing on the rich history and culture of the precinct which includes Katong, Joo Chiat and Geylang Serai, the partnership will add a new twist to the area’s old-world charms, supporting cultural and heritage exchanges across food, performances and entertainment. Additional community events and initiatives will also be organised in collaboration with community stakeholders to create a vibrant precinct and strengthen its identity.
Details of the planned events, activities and programmes will be released at a later date.
The Paya Lebar Central precinct brand will be distinguished by its impactful hardwareelements such as wayfinding, décor and installations. These features will not only complement the promotion and events programming but also connect the properties under the three pilot BID members together as one, achieving greater synergies.
The Paya Lebar Central BID taskforce will be chaired by Gan Chong Min, Managing Director of Investment Management, Asia, Lendlease. He said: “Our strategy will be responsive to key trends affecting people and places that are relevant to the vision for Paya Lebar Central. We look forward to injecting more vibrancy into the Paya Lebar Central district and strengthening the precinct identity in being the social heart of the East.”
Ng Hsueh Ling, Managing Director, Singapore & Chief Investment Officer, Asia, Lendlease, commented: “Since the S$3.7 billion PLQ was opened in phases in 2019, we have held activities in our public spaces focussing on healthy living. Our alfresco F&B offering and PLQ Parkside also contribute to placemaking, where we create value through places where communities thrive. We look forward to working collaboratively with our partners to deliver our shared vision for the precinct.”
