Hilton Garden Inn Celebrates Opening of 100th Hotel in Greater China
Global hospitality company Hilton recently announced the official opening of its 100th Hilton Garden Inn property in Greater China, the Hilton Garden Inn Beihai Jiafu, marking a significant milestone for the brand in the Chinese market.
Hilton Garden Inn Beihai Jiafu boasts a prime location, offering both urban convenience and approachable, sophisticated design. The hotel is close to natural and cultural attractions such as Beihai Silver Beach, Qiaogang Customs Area, and Beihai Old Street. It is well-connected, just two kilometres from Beihai High-Speed Railway Station and six kilometres from Beihai Fucheng Airport, within a 20-minute drive to the Beihai International Passenger Port. The hotel features 199 rooms and suites, and its all-day dining restaurant, provides a relaxed environment for culinary enjoyment and social interaction. Additionally, the hotel offers a 24-hour retail store, a fitness centre, and a self-service laundry room, ensuring a comfortable and worry-free stay for guests.
“We are delighted to witness another glorious moment for the Hilton Garden Inn brand in the Chinese market at the end of 2024. The opening of the Beihai Jiafu Hilton Garden Inn not only demonstrates our brand’s rapid growth but also reinforces our long-term commitment to the Chinese market,” said Qian Jin, president of Hilton Greater China and Mongolia, Hilton. “We look forward to 100 Hilton Garden Inns hotels in Greater China playing a significant role in the cultural and tourism market, meeting the increasingly diverse needs and travel scenarios of the new generation of guests, and continuing to lead the wave of the upscale focused service market.”
Since the opening of the first Hilton Garden Inn in Shenzhen in 2014, the brand has rapidly expanded in China’s upscale-focused service market. From the Hilton Garden Inn Shanghai Lujiazui, Hilton Garden Inn Beijing West Railway Station, and Hilton Garden Inn Chengdu Chunxi Road Center, in core urban business districts, to emerging cultural and tourism destinations such as Hilton Garden Inn Guilin Yangshuo, Hilton Garden Inn Jingdezhen Taoyuan Valley, Hilton Garden Inn Aksu Downtown, and Hilton Garden Inn Beihai Jiafu, the brand’s footprint spans across first-tier cities, new first-tier cities, and numerous emerging destinations.
“While celebrating this incredible milestone, we’re also optimistic about further growth ahead for Hilton Garden Inn”, said Clarence Tan, senior vice president, Development, Asia Pacific, Hilton. “With over 200 Hilton Garden Inn properties under development across Asia Pacific, we are building on our strong track record of success in China where we’ve continued to develop this brand to meet evolving customer preferences.”
In 2025, Hilton Garden Inn will further consolidate its position in key markets in China, including Shanghai, Tianjin, Chengdu, and Suzhou, and debut in quality tourist destinations such as Zhangjiajie, Ordos, Huangshan, Shanwei and Jinan. While rapidly increasing the number of hotels, the Hilton Garden Inn brand continues to innovate and this year launched Hilton Garden Inn · Gen A in response to evolving preferences in the Chinese market.
“Reaching 100 Hilton Garden Inn properties in Greater China highlights the brand’s rapid development in the Chinese market but also signifies Hilton Garden Inn’s commitment to keeping pace with the fast-changing needs of Chinese guests and owners. The growing influence of Generation Alpha and Generation Z on travel is driving industry transformation, and we are pleased to embrace these changes and opportunities continuing to focus on product innovation and quality optimisation to provide guests with a relaxed and enjoyable travel experience,” said Jenny Milos, vice president, Brand Management, Suites and Focused service, Asia Pacific, Hilton.
