INTERMAT ASEAN 2017 Showcased New Machineries for ASEAN Market
The first edition of INTERMAT ASEAN – the Southeast Asian trade show for construction and infrastructure, ended on a positive note on 10 June 2017, after three days of productive business discussions and networking sessions at the IMPACT Exhibition and Convention Centre in Bangkok, Thailand.
Organised by S.E. INTERMAT, a joint subsidiary of COMEXPOSIUM and French trade organisations from the construction industry (CISMA and SEIMAT), the INTERMAT ASEAN is an extension of INTERMAT Paris to serve connectivity within the heavy construction market in South East Asia. The event is co-organised by IMPACT Exhibition Management Co., Ltd, the leading exhibition organizer in Thailand, The Thai Contractors Association, and ASEAN Constructors Federation.
The inaugural INTERMAT ASEAN welcomed 4,680 visitors from 43 countries. Buyers attending the exhibition represented brands such as Quan Thai Co. Ltd, United Mercury Group and V.R. Patron Builders & Developers Corporation.
Commenting on what they found noteworthy at INTERMAT ASEAN, co-organizers, Mr. Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd, and Ms. Isabelle Alfano, Construction Business Unit Director, COMEXPOSIUM Group, said, “We’re very heartened to generate such support for the first edition of INTERMAT ASEAN. Above all, what is most fulfilling for us is the general sense that our event has facilitated business, and therefore met the industry’s needs in Southeast Asia.”
Global meeting place for the industry
In its first edition, INTERMAT ASEAN saw international participation from more than 300 exhibiting brands and companies, from 17 countries. 20% of the visitors were from countries outside Thailand, including China, Cambodia, India, Japan, Korea, Malaysia, Myanmar, Singapore and Vietnam. Mr. Lucien Au, Director, Global Engineering Supply Company Ltd, shared, “We came to INTERMAT ASEAN to explore more sources and suppliers to serve to our market in Hong Kong; and here is the best opportunity for us to receive updated information and network with the suppliers at the show.”
On-point and effective platforms
INTERMAT ASEAN’s outdoor exhibition and demonstration area, showcased machinery and equipment from both local and international exhibitors. The live demonstrations conducted by CASE and JCB allowed attendees to test-drive and experience the power and efficiency of their machinery in real-life worksite conditions.
INTERMAT ASEAN 2017 was also the chosen location for several closed-door sessions, including seminars and meetings for the China-ASEAN Business Council and The Association of Thai Concrete Product Industry.
New technologies and machines unveiled for ASEAN market
CASE showased its full range of construction equipment during the show, and also offered its customers a number of innovative machine operating solutions, available for the first time in the ASEAN market. This included excavator and motor grader machine control systems, in partnership with global leader Leica Geosystems, the next generation weigh loading technology for wheel loaders, and the company’s SiteWatch telematic system.
“This new exhibition delivered the possibility for us to demonstrate a wide range of our machinery, as well as to show customers our latest innovative operating technologies, across many industry sectors. CASE is delighted to have played such a central role in establishing this important new exhibition, as the leading sponsor of the event,” said Mr. Alvin Lim, Business Director for South East Asia, Pakistan and Japan, CASE Construction Equipment.
On the same exhibition grounds, JCB unveiled three new machines that JCB is unveiling for the Asian market at the company’s indoor and outdoor demonstration stands at the show. These include their new JS305tracked excavator, JCB116 Soil Compactor and the JCB 51R compact excavator.
Tom Cornell, Managing Director, JCB Southeast Asia, comments: “Thailand is our number one market in Southeast Asia and we are seeing a sharp increase in sales here. As far as we are concerned the exhibits we are bringing to INTERMAT deliver the perfect match for our ambitions in Southeast Asia.”
Strong industry support
INTERMAT ASEAN is supported bythe Department of Highways (DOH); Department of Public Works and Town & Country Planning (DPT); Expressway Authority of Thailand (EXAT); Royal Irrigation Department (RID) Thai Contractors Association under H.M. the King’s Patronage (TCA); ASEAN Construction Federation (ACF); Thailand Convention and Exhibition Bureau (TCEB);Construction Institute of Thailand, Department of Rural Roads; International Facilities Management Association; Philippines Contractors Association; Penang Master Builders & Building Materials Dealers Association; Thai Machinery Association;The Malaysia Heavy Construction Equipment Owners’ Association; The National Metal and Materials Technology Center; The Singapore Institute of Building Limited; Vietnam Association for Building Materials; and Vietnam Concrete Association.
For more information on the second edition of INTERMAT ASEAN, Southeast Asian trade show for construction and infrastructure, please stay tuned to http://asean.intermatconstruction.com/
