King Living Unveils the 1977 Sofa
Since its inception, King Living has continuously set the benchmark for contemporary furniture that celebrates the authentic Australian lifestyle for a worldwide audience. Deeply rooted in quality craftsmanship and inspiring design heritage, the renowned brand is thrilled to announce the launch of the 1977 Sofa – a modern reimagining of the beloved inaugural King Living sofa, “The Award”, which made its debut in 1977.
The 1977 Sofa fuses classic design elements with innovative craftsmanship and elegant silhouettes, paying homage to the refined simplicity of its past while embracing the trends and advancements of the present. A true embodiment of timeless design, the 1977 Sofa is thoughtfully crafted to enrich your sensory experience through a masterful combination of exceptional materials and structural composition.
“At King Living, we are continuously advancing and evolving,” shares David King, founder of King Living. “The 1977 is a testament to our history-making design. Through our long-lasting, deep relationships with our customers and our extensive understanding of the changing landscape, the 1977 is a showcase of our commitment to innovation and our strength in Australian design.”
“When we first launched the inaugural sofa, we could have never imagined that so many years on, it would still have the same design relevance it did nearly 50 years ago.”
Presenting organic contours and gentle curves, the 1977 Sofa delivers heightened sensations of softness and infinite relaxation. The sofa is developed with graduated comfort layers made from varying densities of CFC-free high-resilience foams and fibres, while the seating offers endless support and unrivalled comfort.
Designed for flexible living, modularity is at the core of the 1977 Sofa design. Modules can be combined and rearranged into endless configurations, adapting to evolving lifestyles and space requirements, while the King Living patented connecting system allows users to combine modules seamlessly and securely.
Entering the landscape with an ultra-compelling starting price of S$4,290 for a three-module package – check the web store and showrooms for seasonal promotions), the 1977 Sofa is poised to capture the hearts of youthful design enthusiasts seeking both style and substance. Reinterpreted for the 21st century, the reimagined sofa speaks to modernity and modularity, ensuring it leaves a lasting impression.
The sofa modules will be available in two fabric collections developed exclusively for 1977 to cater to individual preferences. Tailored covers can be easily removed and machine washed at home for convenience or replaced for a fresh, seasonal look, offering limitless customisation options and minimising waste in the process.
As with all King Living furniture, the brand’s commitment to sustainability is embedded into the design. The 1977 Sofa is packaged with zero polyurethane materials and shipped efficiently, keeping carbon miles low. Engineered for longevity, the 1977 Sofa features a strong recyclable steel frame and a steel suspension system that extends the lifespan of its components. This exceptionally structured frame works harmoniously with the Postureflex® Seating System, providing ultimate support and durability.
Backed by the King 25-Year Steel Frame Warranty, this sofa is a testament to the brand’s unwavering commitment to quality craftsmanship and Australian design excellence.
