Nature gives life to AkzoNobel’s Color of the Year 2023
Wild Wonder – a hue inspired by the warm tones of harvested crops – is AkzoNobel’s Color of the Year 2023. Its upbeat glow connects us with nature, creating a sense of energy and positivity.
As people search for support, connection, inspiration and balance in the world today, they’re diving into the wonders of the natural world to find it. Extensive research conducted by a team of in-house paints and coatings color experts and international design professionals found hope at the heart of global social, design and consumer trends.
“Wild Wonder speaks to us in a language we instinctively understand,” says Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “Nature is what inspires us and makes us feel better in our lives and in our homes. That’s why, for the first time in 20 years, our entire color palette is inspired by the rhythms of nature.”
Four Dulux decorative paint color palettes have been designed around Wild Wonder (Winter’s Silence, 50YY 49/191): Lush Colors (the forest hues), Buzz Colors (meadow brights), Raw Colors (harvest shades) and Flow Colors (seashore tones). For consumers personalizing their homes and urban environments, the palettes make it easy to choose wall colors for a timeless look that’s also bang on trend.
“As concerns about mental health increase around the world, creating a home that feels in touch with the natural world couldn’t be timelier,” says Oscar Wezenbeek, Managing Director of AkzoNobel Decorative Paints South East and South Asia. “We need a space that can give us support in challenging times; somewhere that brings a hint of the outdoors, the echo of a landscape and a sense of belonging. Wild Wonder and its complementary color palettes can help our consumers to feel inspired by the wonders of the world and to bring some of that natural magic into their homes.”
The year 2023 brings two major milestones to the Global Aesthetic Center. Its ColourFutures trend forecast will celebrate its 20th anniversary, while the team also reaches three decades of trend analysis, color research, color design and art direction at AkzoNobel.
For more information about the Color of the Year 2023, visit the web page and follow #CF23 on social media.
