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LIXIL Experience Centre Opens with Curated Spaces, Multi-sensory Experiences and Collaborative Solutions

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LIXIL, maker of pioneering water and housing products, held the opening ceremony for the LIXIL Experience Center (“LEC”), Singapore on 15 August 2024. The LEC, Singapore welcomes guests into an elegant Japanese-inspired space for a unique first-person multi-sensory, physical and digital experience showcasing LIXIL’s power brands – American Standard, GROHE and INAX.

 

Nestled in the heritage-rich Joo Chiat neighbourhood, each brand’s distinct design language, brand values and lifestyle appeal, are expressed in specially curated spaces and live water experience zones. Guests enjoy attentive and personalised customer service while appreciating the sophisticated designs, sounds and scents that change dynamically across the over 11,000 square feet of space.

 

Discerning guests and designers can create their own bespoke personal spa experience with luxurious GROHE SPA collections, crafted to the highest standards of materials and finishes. The future guest experience will also be digitally enhanced with the LIXIL CustoMy Space tool to virtually create and visualise their designs, including viewing their designs in Virtual Reality.

 

Audrey Yeo, Leader, LIXIL Water Technology, Asia Pacific, expressed, “Listening and engaging consumers and industry partners is an important part of delivering on our LIXIL purpose of making better homes a reality for everyone, everywhere. Our LECs in the Asia Pacific are an important platform to inspire ongoing conversations and purposeful solutions, especially in addressing three industry macro trends across health and well-being, sustainability and urbanisation. We look forward to delighting our LEC guests in Singapore, as well as LECs located in Bangkok, Jakarta, Bandung and soon in Hanoi.”

 

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Koh Fu Sheng, Leader, LIXIL Water Technology, Singapore, commented, “We are delighted to open the LEC, Singapore in the vibrant Joo Chiat neighborhood. This special location offers consumers and industry partners a unique and differentiated sensorial experience, with ample space for collaboration and events. Architects, designers and property developers can look forward to a close partnership, advisory and solutions across our American Standard, GROHE and INAX brands.”

 

Mr. Koh added, “The LEC features top-end GROHE SPA offerings that can be personalised with different combinations of showers, water jets, lighting and music tracks to create a truly individual spa experience for restoration, recovery or indulgence.”

 

Antoine Besseyre des Horts, Leader, LIXIL Global Design, Asia, mentioned, “At LIXIL, Design is the voice of the consumer. Our award-winning design teams are strategically located in some of the most dynamic cities and renowned architecture and design hubs in the world, including Tokyo, Singapore, Shanghai, New York, Düsseldorf, and London. Our close engagement with the architect and designer community enables our design teams to translate inspiration and insights on trends into culturally relevant experiences that enhance people’s lives emotionally and practically. We have curated the LEC, Singapore to inspire, to show water in its many forms and illustrate how our three power brands offer unique solutions across multiple categories to cater to the needs and aspirations of audiences with different lifestyles.”

 

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Each LIXIL power brand is unique in its way, but all serve the same purpose of making better homes a reality for everyone, everywhere. Every element, from the very first touchpoint to using the product moves beyond simply finding the perfect balance between aesthetics, functionality and technology – reflecting a deep strategic connection between design to each brand’s distinctive positioning and value proposition.

 

Guests to the LEC, Singapore can also experience the innovative advanced application of different signature elements for each brand that defines a unique design identity onto the products, which affords LIXIL designers with ways to differentiate our brands within the portfolio. These signature elements also reflect the brands’ values and are used by design teams, allowing LIXIL designers to translate the values into emotional and practical benefits that echo the brands’ promises.

 

 

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American Standard Design Award Celebrates Student Designer Winners from Across APAC

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American Standard, a sanitary ware brand that is part of LIXIL, recently celebrated the remarkable achievements of the American Standard Design Award (ASDA) 2024 Grand Prize winner and regional finalists at a special awards ceremony and exhibition in Singapore.

 

The competition attracted strong interest from nearly 5,000 registrants from six countries across the Asia-Pacific (APAC) region. Entries were judged and advanced through national and regional competition rounds, by a panel drawn from over 30 experts from the architecture, design and sanitary ware industry.

 

The ASDA 2024 theme of “Home Away From Home” challenged student designers to apply their knowledge and creativity to design innovative solutions for a hospitality bathroom that recreates the warm and inviting feeling of home, resonating with the American Standard brand claim of LIFE.LOVE.HOME.

 

Ricardo Noel Bonalos, an undergraduate design student at the University of Santo Tomas in the Philippines emerged as the ASDA APAC Grand Prize Winner, with his entry titled “SereniScape Retreat: Your Personal Urban Oasis”. His winning entry presented a harmonious blend of natural elements and thoughtful design, where the bathroom becomes a haven where guests can unwind, reconnect with themselves, and experience the dual warmth of a homey atmosphere and the refreshing touch of a tranquil oasis. The use of customisable cabinets that allows guests to adapt the space to their individual needs adds a unique personality to the bathroom and addresses the challenge of catering to diverse guest preferences without imposing difficulty on hotel owners.

 

Ricardo said, “This project required meticulous attention to detail and careful consideration of materials, fixtures, and furnishings. Although this process was time-consuming, it was incredibly educational. Participating in the ASDA has taught me invaluable lessons about the art of designing spaces that feel both familiar and welcoming, even within a commercial context. It has boosted my confidence and prepared me to tackle real-world projects with a more refined approach. It’s provided me with a unique platform to learn from the best minds in the field, and the opportunity to receive feedback from industry leaders and peers has been incredibly enlightening.”

 

Antoine Besseyre Des Horts, Leader, LIXIL Global Design, Asia commented, “The ASDA was created as a platform to nurture and recognise upcoming talent in the industry. The calibre of entries keeps impressing ASDA judges. It is rewarding to see the ASDA platform grow to more than 1,000 submitted entries from across the region, focusing on the theme “Home Away From Home”. What truly defines a home is the delicate balance of design, space, and practicality.”

 

“When travelling away from home, we desire a space that relaxes, inspires, and rejuvenates. No matter the style, colour, or decor choice, it is the sense of comfort that greets us every time we step into the room. The regional finalists from six different countries were able to convey that through their winning projects and had the opportunity to receive mentoring from the distinguished judging panel. We are pleased to congratulate all the ASDA 2024 winners and finalists and look forward to their continued success” Antoine continued.

 

The ASDA 2024 regional finalists and first placed National winners are:

  • Ricardo Noel Bonalos – APAC Grand Prize Winner / Philippines National Winner from the University of Santo Tomas
  • Davy Sophonn – Cambodia National Winner from Kirirom Institute of Technology
  • Luist Yansen – Indonesia National Winner from Tarumanagara University
  • Podsatorn Keela – Thailand National Winner from Khon Kaen University
  • Mai Hà Võ – Viet Nam National Winner from Danang Architecture University
  • Minh Chau Nguyen – Australia & New Zealand Winner from Deakin University

 

Each national winner won a cash prize of US$2,000 and was mentored by their national ASDA judges in their advance to the APAC regional finals. The APAC Grand Prize winner was awarded a total cash prize of US$5,000. All regional finalists were also invited to an exclusive tour of the LIXIL Experience Centre, Singapore and a curated design workshop at the LIXIL Design Centre.