Crestbrick Appoints New Key Executive Officer To Expand Presence In SEA Markets
Crestbrick, a boutique real estate agency that focuses on redefining both Singapore and global real estate experience, has officially appointed Shaw Yong as its new Key Executive Officer (KEO) to focus on expanding its business goals in Singapore and the Southeast Asian markets.
With over 25 years of experience in the real estate sector and having previously served as the KEO and CCO of Century 21, Shaw heavily aligns with Crestbrick’s vision and will be working with the team on their growth plan to provide exceptional support to their clients for both their local and international portfolio.
“I am thrilled to join Crestbrick and am eager to contribute my experience and insights to propel the company to new heights. It will be my pleasure to help expand not only in the international portfolio but also showing presence in the local market,” said Shaw Yong, the newly appointed KEO of Crestbrick.
As the new Key Executive Officer at Crestbrick, Shaw is pivotal in steering the company’s strategic and operational direction. His responsibilities encompass three main areas; company due diligence, training and compliance of sales agents, and business development.
Shaw will ensure comprehensive due diligence by implementing and monitoring internal controls, legal and regulatory compliance, and risk management strategies to safeguard company interests. He will also be responsible for developing and overseeing training programs for sales agents, ensuring they meet industry regulations and company policies, and continuously improving their performance through regular evaluations and support.
Additionally, Shaw will be driving Crestbrick’s business development efforts by identifying new opportunities for growth, building strong client and partner relationships, and developing strategic plans to enhance the company’s market presence and competitive advantage.
Other than reporting directly to the CEO of Crestbrick, Ivan Cai. Shaw will also be collaborating with other senior executives in various departments or teams, working closely to ensure cohesive and effective management across all company operations & activities. His extensive experience in real estate management and his leadership, communication, and organisational skills position him as a critical driver of Crestbrick’s success, ensuring the company operates with integrity, efficiency, and strategic foresight.
“We are extremely delighted with Shaw coming on board, as he will be assisting the management and Crestbrick in breaking through all the existing barriers to success. The key focus right now is to elevate the company’s brand awareness, improve agent professionalism, leverage digital tools, and foster strategic partnerships. Shaw is the right man for this,” said Ivan Cai, the CEO of Crestbrick.
As part of Shaw’s strategy, he will lead a comprehensive brand revamp, enhance agent professionalism through training and mentorship, and drive growth by exploring niche markets and grooming leaders. He will also embrace the age of digitalisation by improving the company website, app, and social media presence, and implementing strategic planning through advanced analytics and organisational agility. Shaw will also be forging strategic partnerships, including collaborations with OrangeTee & Tie and more, to enhance service offerings and efficiency.
By following these detailed strategies, Crestbrick aims to solidify its position as a leading real estate company, known for innovation, professionalism, and exceptional service.