Artyzen Hospitality Group Brings Two New Hotel Brands to the Asian Market
Artyzen Hospitality Group, the global hotel management company that bridges East and West, has just announced two significant milestones; the entry of the citizenM hotels brand into Asia and the global debut of its Artyzen Habitat brand.
The two new flagship properties are breakthroughs for the Asian hospitality industry and will debut in Shanghai. Slated to open in 2017, citizenM Shanghai Hongqiao and Artyzen Habitat Hongqiao Shanghai, owned by Artyzen Hospitality Group’s parent company Shun Tak Holdings Limited, will be co-located in the upcoming Shanghai MixC integrated project, a prized development of China Resource.
Launched in the Netherlands in 2008, citizenM is a new breed of hotel. It brings affordable luxury to contemporary travellers, the mobile citizen of the world. The brand’s key target cities include capitals and gateway cities – there are now citizenM hotels in Amsterdam, Rotterdam, London, Glasgow, Paris and New York. In Asia Pacific, citizenM Taipei is currently under development and scheduled to open in early 2017.
Mr Rattan Chadha, Chairman of citizen M, says ‘’The introduction of the citizenM to the Asian market is extremely significant for us. CitizenM offers owners and developers substantially higher returns through successful positioning and effective distribution; high profitability due to an efficient operating model that leverages on centralized management, innovative systems and technology; and efficient design that reduces floor area requirements.’’
Brand hallmarks include a Living Room concept for the lobby, catering to the expectations and lifestyles of Mobile Citizens who value connectivity, productivity and stylish design, as well as technology-driven in-room amenities that include a touch-screen MoodPad that controls the lighting, temperature, window shades, alarm and television.
Artyzen Habitat targets both the short stay and extended stay segments and delivers an enriched living experience to corporate warriors, digital nomads and seasoned travellers who want a personalised experience while on the road as well as greater engagement with the social and cultural aspects of the city. Fuelled in part online casino by insights distilled from the Airbnb phenomenon, the development of the Artyzen Habitat brand has focused on delivering personable accommodations that provide a more home-like environment with the living area forming the nucleus of the room, instead of having the room designed around the bed. This concept is probably the first-of-its-kind in Asia.
Public areas of an Artyzen Habitat hotel are active, efficient and social spaces that form the perfect ecosystem for dining, co-working, interacting and relaxing, while generating revenue and buzz at the same time. The result is an optimised multi-revenue stream concept that is modular yet integrated, saves space and ensures maximum utility, flexibility and profitability.
Robbert van der Maas, President of Artyzen Hospitality Group says, “Artyzen Habitat is much more than an inspiring new upscale brand. It is a disruptive innovation that fundamentally transforms the way a hotel is conceptualised and the way it engages its guests. As the name implies, Artyzen Habitat provides that natural home-like environment, a personalised habitat that today’s travellers seek when they are away from their primary abode. Artyzen Habitat also has a built‐in adaptability that ensures its relevance in established gateway cities like Shanghai, Hong Kong and Singapore, and also in emerging cities where its dynamic and flexible use of space can offer crucial additional benefits that traditional hotel models do not.”
In Asia, four Artyzen Habitat hotels are currently under development in Shanghai, Beijing, Hengqin, and Lingang. “Shanghai is one of the most important cities in Asia and establishing our brand presence here first is a key to our Asian regional growth plans,” said Robbert van der Maas. Moving forward, Artyzen Hospitality Group intends to further expand their presence in Asia with cosmopolitan cities such as Beijing, Jakarta, Singapore and Hong Kong.
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- Artyzen Habitat Shanghai – NE view
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- citizenM Shanghai – NE view
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- citizenM New York times Square
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- citizenM New York times Square
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- citizenM New York times Square
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- citizenM New York times Square
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- citizenM New York times Square
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- citizenM New York times Square
