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Booming Demand for Luxury Branded Residences Boosts Sales at Meliá Phuket Karon Residences

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Reading Time: 3 minutes
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Phuket is booming. Thailand’s leading resort island has long been a dream destination for the world’s travellers, 8.4 million of whom flocked to its shores last year. Now, this idyllic destination’s popularity is also driving rising interest from affluent investors seeking new lifestyles in paradise, with a surge in demand for internationally-branded luxury residences in the island’s idyllic locations, especially along the stunning sunset coast.

 

According to a recent report by C9 Hotelworks, the total value of new branded residence supply in Phuket has now reached THB 80 billion (approx. USD 2.3 billion) – a historical high. In one of the island’s most eye-catching projects, Mishari Group Ltd, the prestigious international property developer, has partnered with Meliá Hotels International, the highly acclaimed European hotel group, to create Meliá Phuket Karon Residences, a breath-taking new hillside project which comprises 68 elegantly-appointed residences and shares the five-star facilities of the neighbouring 138-key Meliá Phuket Karon Hotel. The total value is THB 4.5 billion.

 

Eco-Sensitive Luxury Meets Post-Pandemic Lifestyle Trends

Nestled in 6.4 hectares of lush jungle, overlooking Karon Beach – Phuket’s longest stretch of golden sand – and the turquoise waters of the Andaman Sea, with a protected nature reserve covering 50% of the total area, Meliá Phuket Karon Residences is perfectly suited to the emerging lifestyle trends of the post-pandemic era. Empowered by a rise in global and digital connectivity and the “work-from-anywhere” movement, many urbanites are now seeking new lives away from the city, so this low-density, sustainable design will attract a new generation of eco-conscious professionals. C9 Hotelworks notes that the Phuket branded residences market has experienced a significant uptick in construction since the end of the pandemic. A total of 2,102 new units were added to the market from 2021 to 2023 – a 179 percent jump compared to the previous three-year period.

 

Strategic Blend of Premium Condos and Ultra-Luxury Pool Villas

Another factor that puts Meliá Phuket Karon Residences at the forefront of Phuket’s real estate boom is the project’s strategic combination of high-end accommodation types. The development features a total of 52 one- and two-bedroom condominium-style Ocean View Residences (56 to 88.5 square metres) and 16 three- and four-bedroom Ocean View Pool Villas (320 to 490 square metres), each of which features an elevated 9.5-metre-long outdoor infinity pool.

 

Condominiums, which form 59% of the total Phuket market, have recorded an average unit price point of THB 11.7 million, while the median price for villas is THB 120 million. Despite villas representing only 6 percent of the available supply, they account for 41 percent of the total value, according to C9 Hotelworks. Meliá Phuket Karon Residences spans both of these important segments, allowing it to cater to the needs of premium and ultra-premium investors alike.

 

Five-Star Services Attract Strong Interest from Savvy Investors

All owners at Meliá Phuket Karon Residences will enjoy a wealth of five-star services managed by Meliá Hotels International, including an 800-square metre forest spa, bars and restaurants, a beach club, and a nature park. Karon Beach is just five minutes away by a dedicated shuttle service, and residents are offered the use of a 70-foot, four-bed Sunseeker boat with a capacity for 20 to 30 people.

 

With such strong demand for branded residences in Phuket, it is little surprise that international interest in Meliá Phuket Karon Residences has been high. As of May 2024, 60 percent of the condos and pool villas have already been pre-sold. A Meliá-managed rental pool will be available for residence owners. Development is already well underway; all units are expected to be fully completed by March 2025. Prices at Meliá Phuket Karon Residences start from THB 8.5 million (S$316,266).

 

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BCT Expo 2023 Hopes to Revamp Thailand’s Slow Approach to Technology Adoption

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Reading Time: 3 minutes
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Despite being squeezed by labour shortages, rising material costs and digital disruptions, Thailand’s construction industry is still a slow adopter of technology. Globally, the emerging use of technology such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and more in the construction industry has shown that construction companies must invest and adopt technology in order to stay competitive.

 

The Internet of Things (IoT) has proven to be beneficial for an industry that is facing multiple major challenges such as large construction sites to manage, labor shortages, tight timelines, hazardous working conditions, strict health and safety protocols, rising costs and more.

 

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IoT has helped solve many of the industry’s traditional problems in project management, operations, manpower, and health and safety with solutions such as real-time data streams, analytics and monitoring, automation, forecasting, and more. Combined with related emerging technologies such as building information modeling (BIM), 3D printing, AI & Robotics, precise measurements, big data and digital tools, these IoT-driven technologies are instrumental in helping construction companies to increase the efficiency of projects, and more importantly, improves profit margins.

 

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TBIM Association aims to develop national BIM standard protocols for Thailand

The Thai Building Information Modeling Association (TBIM) is at the forefront of encouraging Thailand’s construction sector to hasten its adoption of technology.  “The mission of TBIM is to act as a medium to develop and disseminate good BIM standards for Thailand’s construction industry. TBIM aims to develop national BIM standard protocols, become the centre of BIM knowledge sharing, and promote BIM international collaborations” said by Dr. Sant Chansomsak, President of the Thai Building Information Modeling Association.

 

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Purpose of Building Construction Technology Expo 2023

It is against this backdrop that Building Construction Technology Expo 2023 (BCT Expo 2023), a Southeast Asian exhibition & conference platform on the building and construction industry, is being organised in Bangkok, Thailand from 20 to 22 September 2023. To be held at the IMPACT Exhibition and Convention Centre, Thailand’s biggest exhibition venue, BCT Expo 2023 hopes to drive and support digital acceleration changes in every aspect of the building and construction industry through the application of digital technologies.

Digitising the industry

Organised under the main theme “Towards digitalisation of the building and construction industry – Are you ready?”, BCT Expo 2023 will showcase a comprehensive range of technology, digital solutions, machinery system and equipment by more than 150 exhibiting companies to more than 4,000 trade attendees from ASEAN, coming from all sectors of the building and construction industry.

 

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A regional industry gathering for business, networking, and knowledge exchange

With strong support from the Thai government and industry associations such as the Ministry of Transport, Department of Public Work & Town & Country Planning, Department of Rail Transport, Thai Contractors Association under H.M. The King’s Patronage, and Thai Building Information Modeling Association, BCT Expo 2023 will serve as the regional industry gathering platform for business, networking, and knowledge exchange amongst the construction industry of Thailand and the surrounding ASEAN region.

 

“BCT Expo 2023 is set to provide the regional construction industry and market with a dedicated face-to-face international forum to meet, discuss and exchange views, learn new knowledge and trends, forge new business deals, network, and address issues of digital disruptions and transformation impacting the industry today,” said Mr. Loy Joon How, general manager of IMPACT, the organiser of BCT Expo 2023.